As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in [...]
As we wrap up 2018, we look back at a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in 2019. [...]
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance. It acts as a gauge to test the firm’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
The Orange County Bar Association asked Kevin Brown to speak on the topic of "Branding & Marketing Your Law Firm" at the Solo Practitioner/Small Firm section meeting on June 21st. Contact us for the speech Powerpoint. Learn more about these services. If you are interested in Mr. Brown speaking at your organization, please contact us.
Many CPA firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand. The Specialists in CPA Marketing has decades of experience in rebranding CPA firms. The following is a brief description [...]
A few examples applying to many firms: E-Blasts/Newsletters: Driving Website Traffic: Leveraging Social Media:
The Specialists in CPA Marketing, founded 1991, provides full-service marketing support for CPA firms. We serve CPA firms of all sizes (from solos to the Big 4) across the country. As strategic marketing experts, The Specialists in CPA Marketing offers an unmatched ability to blend strategy with the selection of marketing tools. Your marketing dollars can be spent wisely and [...]
Budgets are tight with many firms. What are some low-cost options for marketing? Read this article for 9 great ideas.