“Marketing Strategies” – Your Firm’s Marketing Department — Inside, Outside or Both?
Our latest issue of “Marketing Strategies” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter
Your Firm’s Marketing Department – Inside, Outside or Both?
Maximizing Your Marketing Investment As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are [...]
How to Choose a Website Developer
Ten Key Questions to Ask If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose? Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers. Don’t become [...]
“Marketing Strategies” – Strategic Marketing Planning – What you need to know for 2023
Our latest issue of “Marketing Strategies” has just been published. Topic: Strategic Marketing Planning - What you need to know for 2023 Read this newsletter
Strategic Marketing Planning:
What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn’t there a better way than just “staying busy” in marketing? We believe that far too many firms jump into the marketing process [...]
“Marketing Strategies” – E-blasts – How to Systemize them!
Our latest issue of “Marketing Strategies” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter
Article – “Targeting Profitable Markets”
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]
E-blasts – Systemize them
Idea of the Month: E-blasts - Systemize them! Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention. Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]