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Service Profile of the Month

  Few professionals have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business.  How?  Kevin Brown Marketing & Consulting has decades of experience in working with professionals at all levels to help develop and nurture new client relationships. From referral/lead generator [...]

By |2019-04-19T22:54:15+00:00March 15th, 2019|Uncategorized|Comments Off on Service Profile of the Month

Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

  E-newsletters can be an effective business development tool - but getting started can be a challenge.  Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some of our professionals think an e-newsletter would be a great idea, while others think no one will read it.  Which [...]

By |2019-03-15T22:59:39+00:00February 20th, 2019|Uncategorized|Comments Off on Article: How to Get an E-Newsletter Up & Running without Losing Your Mind!

How to Get an E-Newsletter Up and Running without Losing Your Mind!

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

By |2019-03-19T00:24:35+00:00February 19th, 2019|Uncategorized|Comments Off on How to Get an E-Newsletter Up and Running without Losing Your Mind!

20 Signs That Your Website
Needs Updating

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look [...]

By |2019-03-19T00:25:10+00:00February 18th, 2019|Uncategorized|Comments Off on 20 Signs That Your Website
Needs Updating

Service Profile of the Month – – Part-Time Director of Marketing

Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. Kevin Brown Marketing & Consulting provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, [...]

By |2019-03-19T00:27:33+00:00February 17th, 2019|Uncategorized|Comments Off on Service Profile of the Month – – Part-Time Director of Marketing

SPECIAL ISSUE:
Strategic Planning for 2019

In 2018, we experienced a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment.  Some firms were wildly successful, while others had disappointing results.  Whether your firm had a great year or not, every firm wants even more success in 2019. In this SPECIAL ISSUE, [...]

By |2019-02-19T03:11:37+00:00December 6th, 2018|Uncategorized|0 Comments

Recent Engagement: Rebranding

Many CPA firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand.  The Specialists in CPA Marketing has decades of experience in rebranding CPA firms.  The following is a brief description [...]

By |2018-06-15T23:42:41+00:00November 28th, 2017|Uncategorized|0 Comments

ANNOUNCEMENT: Same services | Same team | New name is now … Our new name represents what we’ve done since 1991, specializing in providing full-service marketing support for CPA firms. We serve CPA firms of all sizes (from solos to the Big 4) across the country. As [...]

By |2018-12-06T23:02:06+00:00October 31st, 2017|Uncategorized|0 Comments

Our Services

The Specialists in CPA Marketing, founded 1991, provides full-service marketing support for CPA firms.  We serve CPA firms of all sizes (from solos to the Big 4) across the country.  As strategic marketing experts, The Specialists in CPA Marketing offers an unmatched ability to blend strategy with the selection of marketing tools.   Your marketing dollars can be spent wisely and [...]

By |2017-10-31T18:46:50+00:00October 27th, 2017|Uncategorized|0 Comments