|
In
2018, we experienced a year that economically had a turbulent stock
market, strong growth in certain industries and geographic regions, and
low unemployment. Some firms were wildly successful, while others had
disappointing results. Whether your firm had a great year or not, every
firm wants even more success in 2019.
In
this SPECIAL ISSUE, we focus on Strategic Planning for 2019:
Strategic Marketing Plans: Preparing Your Firm for
Success
Without
a detailed marketing strategy it is highly unlikely that your firm will
achieve its goals. Establishing a Strategic
Marketing Plan gives you the foundation that is needed to
guide your decisions. It provides a "big picture" perspective
of how all the individual activities are coordinated to achieve the
desired result. Combined with your drive, desire and core competencies,
you will now be in a much stronger position for success. (READ
ARTICLE)
Establishing A Marketing Budget
A
budget can be an important tool in tracking marketing efforts to
determine their effectiveness. It helps partners/shareholders to
understand the crucial role of marketing in the firm's overall
performance. It acts as a gauge to test the firm's level of commitment
to marketing. It also allows the controller/administrator to manage
spending on client relations and community involvement. Sounds like a
useful tool, right? So how do you develop a marketing budget? (READ
ARTICLE)
Your Firm's Marketing Department - Inside, Outside or
Both?
As
you plan for the success of your marketing efforts, the selection of
qualified personnel is obviously critical. A marketing department for a
small to mid-sized firm can take many shapes. Here are some options. (READ
ARTICLE)
|
