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Your Critical Internet Foundation
We
are frequently contacted by new clients who have heard of Kevin Brown Marketing &
Consulting's
website
development expertise and want us to overhaul/upgrade their
website. These clients recognize that their website is the foundation
of their internet marketing, so it is critical to have a top-end
website presence.
In
a recent engagement, a mid-size firm asked us to replace their existing
site. Their major concerns:
- Poor navigation. It was confusing and
difficult to use. Users who are browsing such sites will typically
give up soon and go to a competitor's site.
- Content was below-par. It frankly made the
firm look small with a lack of depth in service descriptions and
professional profiles. It also was inconsistent, making the firm
look unprofessional.
- The graphic design was
outdated and lacked uniformity. Sections of the website had been developed
over time, so eventually the pages looked like a Frankenstein
design in terms of graphics, photos and layout. Font sizes, line
spacing, inconsistent formatting and other issues made it
difficult to read.
After
getting to know the client and their capabilities, Kevin Brown Marketing &
Consulting developed an entirely new website. From
beginning to end, the project was finished within 90 days (compared to
6-12 month time frames proposed by other website vendors). Some of
the highlights of our work included:
- Changing the navigation
to a more fluid and easily functioning design. It is now easy to
find information on the site.
- Beefing up
product/service profiles, company information, and other content
to reflect the client's actual capabilities (the result made
employees now feel proud of their site vs. being embarrassed with
its previous state).
- Integrating the
client's branding into the site (many websites are not consistent
with other branding efforts).
- Adding awards, photos
and other images that made the client look much better and
reflected its high level of expertise.
- Improving
ease-of-contact functions, so that users can contact the client
with ease and clarity.
- Building in organic
search engine optimization, so that the website's rankings would
improve and it could be more easily found with a variety of search
terms.
- Updating the site's
mobile functionality.
- Integrating their
website with social media and various e-communication tools, such
as e-blasts and newsletters.
Does
this sound like your firm's situation? If your firm needs to upgrade
its website, or develop an entirely new website, contact
the experts at Kevin
Brown Marketing & Consulting.
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