E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some of our professionals think an e-newsletter would be a great idea, while others think no one will read it. Which [...]
You might have suspected that your website needs work. Here are a few questions to consider in your evaluation … Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look [...]
Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. Kevin Brown Marketing & Consulting provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, [...]
Our February issue of “Marketing Strategies” has just been published. See it for these topics: SPECIAL ISSUE: Strategic Planning for 2019 Strategic Marketing Plans: Preparing Your Firm for Success Establishing A Marketing Budget Your Firm's Marketing Department - Inside, Outside or Both? READ THIS ISSUE