Our latest issue of “Marketing Strategies” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction and [...]
Idea of the Month: Strategic Marketing Plans Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm’s marketing efforts throughout the year, providing specific direction and a method to measure and control your efforts. Far too many firms jump [...]
Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]
Recent Engagement: Website Replacement We are frequently contacted by new clients who have heard of Kevin Brown Marketing & Consulting’s website development expertise and want us to overhaul or upgrade their website. These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those businesses who are the fastest and most flexible in adapting to digital marketing trends will have an advantage [...]
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]
Our latest issue of “Marketing Strategies” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]
Our latest issue of “Marketing Strategies” has just been published. Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to adapt? Read [...]