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So far Kevin Brown has created 95 blog entries.

How to Choose a Website Developer

Ten Key Questions to Ask   If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose?  Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers.  Don’t become [...]

By |2023-02-03T16:35:39+00:00February 3rd, 2023|Uncategorized|0 Comments

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money?  So why put your dollars into futile marketing efforts?  You know that you must market but isn’t there a better way than just “staying busy” in marketing? We believe that far too many firms jump into the marketing process [...]

By |2023-01-28T01:16:57+00:00January 27th, 2023|Email Newsletter, Email Newsletter (Plain Text)|Comments Off on Strategic Marketing Planning:

“Marketing Strategies” – E-blasts – How to Systemize them!

Our latest issue of “Marketing Strategies” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter

By |2021-06-24T23:25:15+00:00June 24th, 2021|News|Comments Off on “Marketing Strategies” – E-blasts – How to Systemize them!

Article – “Targeting Profitable Markets”

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

By |2021-05-20T01:57:17+00:00May 20th, 2021|News|0 Comments

E-blasts – Systemize them

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]

By |2023-01-27T19:49:09+00:00May 18th, 2021|Uncategorized|0 Comments

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-12-11T00:00:40+00:00May 17th, 2021|Uncategorized|0 Comments

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  Kevin Brown Marketing & Consulting was called in to get it done (click here to learn more about "branding and positioning"). The [...]

By |2021-12-11T00:01:07+00:00May 16th, 2021|Uncategorized|0 Comments

“Marketing Strategies” – Want to survive and even grow in 2021?

Our latest issue of “Marketing Strategies” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction and [...]

By |2021-05-12T00:08:34+00:00May 12th, 2021|News|Comments Off on “Marketing Strategies” – Want to survive and even grow in 2021?
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