Maximizing Digital Marketing Techniques by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and branding that differentiates your [...]
Our latest issue of “Marketing Strategies” has just been published. Cutting-Edge Techniques for Digital Marketing - Part II: Profit-Driven Goals and Exceptional Branding Read this newsletter
Part II: Profit-Driven Goals and Exceptional Branding by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing." This is a better [...]
Our latest issue of “Marketing Strategies” has just been published. Cutting-Edge Techniques for Digital Marketing - Part I: The critical role of "Integrated Internet Marketing" Read this newsletter
Part I: The critical role of "Integrated Internet Marketing" by Kevin W. Brown, M.B.A. Digital marketing is a proven key component of a professional services firm's overall marketing program. In fact, more than ever, your clients are relying on online methods to receive information and choose their professionals. So what can your firm do [...]
Our latest issue of “Marketing Strategies” has just been published: "Strategic Marketing Planning: What you need to know for 2026" Read this newsletter
What you need to know for 2026 When the economy is roaring, it can seem that planning is easy. But when times are uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! So, what marketing steps can your firm do to help make it a success? If your firm [...]
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "20 Signs That Your Website Needs Updating" Excerpt: You might have suspected that your website needs work. Here are a few questions to consider in your evaluation ... Read this newsletter
