E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]
E-newsletters can be an effective business development tool - but getting started can be a challenge. Here is an edited Q&A session with marketing guru Kevin W. Brown, M.B.A. exploring the issues: Q. Some of our professionals think an e-newsletter would be a great idea, while others think no one will read it. Which [...]
Key Questions for Screening For years, professional services firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. [...]
Key Questions for Screening If you're searching for a qualified marketing consultant, it can be frustrating. While some consultants perform exceptionally well and add tremendous value, the vast majority who call themselves "marketing consultants" are massively underqualified (many cannot even properly define the term "marketing!"). Searching Google provides a wild array of hundreds of [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "How to Market Your Business Regularly to Clients & Prospects?" Excerpt: • Are you looking for a system to regularly communicate to your customers, prospects and key contacts? • Are you frustrated that your target market lacks awareness of your branding and services? • [...]
The power of a “Digital Communications System” Are you looking for a system to regularly communicate to your clients, prospects and key contacts? Are you frustrated that your target market lacks awareness of your branding and services? Do you have great client and prospects lists - but don’t have an effective method to keep [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "Want to Grow Your Firm in 2024?" Excerpt: Far too many firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Strategic marketing planning is the single most [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "20 Signs That Your Website Needs Updating" Excerpt: You might have suspected that your website needs work. Here are a few questions to consider in your evaluation ... Read this newsletter
Idea of the Month: Strategic Marketing Plans Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your firm die, but isn’t there a better way [...]