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So far Kevin Brown has created 58 blog entries.

Advertising Campaign
Management

Service Profile of the Month     Is your firm planning for advertising costs in 2020?  Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, Kevin Brown Marketing & Consulting helps you [...]

By |2019-11-13T21:30:14+00:00November 11th, 2019|Email Newsletter, Email Newsletter (Plain Text)|0 Comments

Article – How to Select a Marketing Consultant

Key Questions for Screening   For years, professional services firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  [...]

By |2019-10-10T22:57:15+00:00October 10th, 2019|News|0 Comments

How to Select a
Marketing Consultant

Key Questions for Screening   For years, professional services firms have utilized outside marketing consultants to assist in their marketing efforts.  Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts.  However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants.  [...]

By |2019-11-13T18:30:05+00:00October 9th, 2019|Uncategorized|0 Comments

Branding & Positioning

Service Profile of the Month   Do you have trouble setting your firm apart from the crowd?  A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace.  Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]

By |2019-11-13T18:29:46+00:00October 8th, 2019|Uncategorized|0 Comments

“Marketing Strategies” – September 2019

Our latest issue of “Marketing Strategies” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps to Avoid Key Mistakes Read this newsletter

By |2019-09-17T21:40:52+00:00September 17th, 2019|News|Comments Off on “Marketing Strategies” – September 2019

Are E-Newsletters a Valuable Tool
to Attract New Clients?

7 Key Factors   Many firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc.  You might wonder whether it is worthwhile for you to do so as well.  Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing strategy [...]

By |2019-10-10T23:12:15+00:00September 9th, 2019|Uncategorized|Comments Off on Are E-Newsletters a Valuable Tool
to Attract New Clients?

Article – How to Choose an Advertising Agency

Follow These Steps to Avoid Key Mistakes   Choosing an advertising agency is more difficult than it used to be.  Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio.  The agencies also charged big bucks to [...]

By |2019-09-10T23:27:50+00:00September 8th, 2019|News|0 Comments