News

Home/News

“Marketing Strategies” – E-blasts – How to Systemize them!

Our latest issue of “Marketing Strategies” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter

By |2021-06-24T23:25:15+00:00June 24th, 2021|News|Comments Off on “Marketing Strategies” – E-blasts – How to Systemize them!

Article – “Targeting Profitable Markets”

By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission   If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation.  Are your current market segments unprofitable?  Is there not enough growth potential?  Or are you just ineffective in your marketing [...]

By |2021-05-20T01:57:17+00:00May 20th, 2021|News|0 Comments

“Marketing Strategies” – Want to survive and even grow in 2021?

Our latest issue of “Marketing Strategies” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction and [...]

By |2021-05-12T00:08:34+00:00May 12th, 2021|News|Comments Off on “Marketing Strategies” – Want to survive and even grow in 2021?

Article: “Your Firm’s Marketing Department – Inside, Outside or Both?”

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]

By |2021-05-11T01:40:39+00:00May 8th, 2021|News|0 Comments

“Marketing Strategies” – Maximizing Digital Marketing Techniques during COVID-19

Our latest issue of “Marketing Strategies” has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication.  Those businesses who are the fastest and most flexible in adapting to digital marketing trends will have an advantage [...]

By |2021-03-16T04:04:22+00:00March 22nd, 2021|News|Comments Off on “Marketing Strategies” – Maximizing Digital Marketing Techniques during COVID-19

“Marketing Strategies” – Profit-Driven Goals and Exceptional Branding for Digital Marketing

Our latest issue of “Marketing Strategies” has just been published.  Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]

By |2021-03-16T03:46:06+00:00March 3rd, 2021|News|Comments Off on “Marketing Strategies” – Profit-Driven Goals and Exceptional Branding for Digital Marketing

“Marketing Strategies” – The critical role of “Integrated Internet Marketing”

Our latest issue of “Marketing Strategies” has just been published.  Excerpt: A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you do to adapt? Read [...]

By |2021-02-26T04:02:09+00:00February 26th, 2021|News|Comments Off on “Marketing Strategies” – The critical role of “Integrated Internet Marketing”

Strategic Marketing Planning: What you need to know for 2021

Our latest issue of “Marketing Strategies” has just been published.  Excerpt: When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, it is far more important to plan for contingencies, budgeting and obtainable results! Here are five tips to help get your firm on the right [...]

By |2021-02-26T03:47:13+00:00December 3rd, 2020|News|Comments Off on Strategic Marketing Planning: What you need to know for 2021

“Marketing Strategies” – Strategic Planning for Success in 2nd Half of 2020 — Weekly Marketing Resources during COVID-19

Our latest issue of “Marketing Strategies” has just been published.  Excerpt: As we navigate the COVID-19 environment, your marketing activities need to adapt. It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to [...]

By |2020-04-29T01:13:05+00:00April 18th, 2020|News|Comments Off on “Marketing Strategies” – Strategic Planning for Success in 2nd Half of 2020 — Weekly Marketing Resources during COVID-19

“Marketing Strategies” – Coping with Adversity – Leadership Concepts During COVID-19

Our latest issue of “Marketing Strategies” has just been published.  Excerpt: During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues. As we talked further and reviewed different strategies, the client shared that he loved my optimistic outlook and practical guidance. After our consultation, he said that he felt [...]

By |2020-04-07T23:07:27+00:00April 8th, 2020|News|Comments Off on “Marketing Strategies” – Coping with Adversity – Leadership Concepts During COVID-19
Go to Top