Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "20 Signs That Your Website Needs Updating" Excerpt: You might have suspected that your website needs work. Here are a few questions to consider in your evaluation ... Read this newsletter
Our latest issue of “Marketing Strategies” has just been published. Topic: "How to Market Your Business Regularly to Clients & Prospects?" Excerpt: • Are you looking for a system to regularly communicate to your customers, prospects and key contacts? • Are you frustrated that your target market lacks awareness of your branding and services? • [...]
Key Questions for Screening For years, professional services firms have utilized outside marketing consultants to assist in their marketing efforts. Many of these consultants have performed exceptionally and added tremendous value to their clients’ marketing efforts. However, some of these consultants have not performed as well, leaving an unfavorable impression for any future consultants. [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: Is it time for your firm to rebrand? Read this newsletter
Our latest issue of “Marketing Strategies” has just been published. Topic: Recent Engagement - Website Upgrade Read this newsletter
Our latest issue of “Marketing Strategies” has just been published. Topic: Your Firm's Marketing Department -- Inside, Outside or Both? Read this newsletter
Our latest issue of “Marketing Strategies” has just been published. Topic: Strategic Marketing Planning - What you need to know for 2023 Read this newsletter
Our latest issue of “Marketing Strategies” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]