Our latest issue of “Marketing Strategies” has just been published. Topic: "Maximizing Digital Marketing Techniques during COVID-19" Excerpt: In this issue, we apply key principles of Integrated Internet Marketing to websites, SEO/SEM, social media and e-communication. Those businesses who are the fastest and most flexible in adapting to digital marketing trends will have an advantage [...]
Part III: Maximizing Digital Marketing Techniques during COVID-19 by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]
Our latest issue of “Marketing Strategies” has just been published. Excerpt: Topic: "Profit-Driven Goals and Exceptional Branding for Digital Marketing" Excerpt: Branding is essential for effective marketing in all applications, including digital marketing. Your branding helps to position and package your business in a manner that makes it distinctive in the marketplace. Many firms face [...]