Cutting-Edge Techniques for
The New Era of Digital Marketing

Part III: Maximizing Digital Marketing Techniques during COVID-19   by Kevin W. Brown, M.B.A. {Note: This is the 3rd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we focused on focus is on two critical strategic issues: establishing results-driven goals, and [...]

By |2021-05-10T22:12:16+00:00March 14th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part II: Profit-Driven Goals and Exceptional Branding   by Kevin W. Brown, M.B.A. {Note: This is the 2nd article in a 3-part series} In the last issue of this three-part article on "Cutting-Edge Techniques for The New Era of Digital Marketing,” we delved into the critical role of "Integrated Internet Marketing."  This is a better [...]

By |2021-03-16T03:50:34+00:00February 24th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Cutting-Edge Techniques for
The New Era of Digital Marketing

Part I: The critical role of "Integrated Internet Marketing"   by Kevin W. Brown, M.B.A. A major impact of the COVID-19 crisis has been the undeniable importance of digital marketing for businesses of all sizes. More than ever, your clients are relying on online methods to receive information and make buying decisions. What can you [...]

By |2021-02-26T04:03:57+00:00February 15th, 2021|Uncategorized|Comments Off on Cutting-Edge Techniques for
The New Era of Digital Marketing

Strategic Marketing Planning:

What you need to know for 2021   "Uncertainty" has been a keyword for 2020 - yet how certain is 2021? Marketing planning has likely never been needed more for your firm than it is now! When the economy is roaring, it can seem that planning is easy. But when times are tough and uncertain, [...]

By |2020-12-16T20:57:57+00:00December 2nd, 2020|Uncategorized|Comments Off on Strategic Marketing Planning:

Resuming Business Operations:
Is Your Website Ready to Perform?

Now that Gov. Newsom has announced California could be just weeks away from modifying stay-at-home orders, it is time to develop key action steps to move your business forward and re-establish itself in the marketplace. Digital (online) marketing has become more important than ever during the COVID-19 crisis - with business owners working from home, [...]

By |2020-12-02T20:03:22+00:00April 27th, 2020|Uncategorized|Comments Off on Resuming Business Operations:
Is Your Website Ready to Perform?

Strategic Planning for Success
in 2nd Half of 2020

-- Weekly Marketing Resources during COVID-19 -- As we navigate the COVID-19 environment, your marketing activities need to adapt.  It is crucial to have a clear perspective on the future, identifying specific strategies and action steps that your firm can undertake to be successful. Below are some key marketing resources to help your firm … [...]

By |2020-04-28T19:37:18+00:00April 14th, 2020|Uncategorized|0 Comments

Coping with Adversity:
Leadership Concepts During COVID-19

During a recent consultation, a client asked how I was handling all of the COVID-19 crisis issues.  My response was “I’m doing great but as I say it, I realize that I don’t want to come across as being insensitive or insincere. I fully realize the tremendous financial pressures and health care concerns that our [...]

By |2020-04-16T03:14:58+00:00April 5th, 2020|Uncategorized|Comments Off on Coping with Adversity:
Leadership Concepts During COVID-19

Community Relations:
How to Help During COVID-19

The phrase "We can all get through this by working together" is now commonly heard throughout society at large.  Your firm is certainly doing everything it can to take care of employees and clients.  And you are personally looking after your family and loved ones.  The next phase is getting involved to help others. If [...]

By |2020-04-06T21:16:06+00:00March 28th, 2020|Uncategorized|Comments Off on Community Relations:
How to Help During COVID-19

E-Blast Content
During Covid-19

In developing a client communications strategy during the coronavirus pandemic, the key challenge for most firms is how to communicate that you are caring, empathetic and ready to help vs. appearing that you are greedy and wanting to take advantage of others in a very trying time.   On the other hand, is it even worse [...]

By |2020-03-28T00:50:27+00:00March 25th, 2020|Uncategorized|Comments Off on E-Blast Content
During Covid-19
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