Recent Engagement: Website Upgrade

Your Critical Internet Foundation   We are frequently contacted by new clients who have heard of Kevin Brown Marketing & Consulting’s website development expertise and want us to overhaul/upgrade their website.  These clients recognize that their website is the foundation of their internet marketing, so it is critical to have a top-end website presence. In [...]

By |2023-03-14T22:03:45+00:00March 1st, 2023|Uncategorized|0 Comments

Your Firm’s Marketing Department – Inside, Outside or Both?

Maximizing Your Marketing Investment     As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are [...]

By |2023-03-01T17:34:56+00:00February 10th, 2023|Uncategorized|Comments Off on Your Firm’s Marketing Department – Inside, Outside or Both?

How to Choose a Website Developer

Ten Key Questions to Ask   If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose?  Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers.  Don’t become [...]

By |2023-02-03T16:35:39+00:00February 3rd, 2023|Uncategorized|0 Comments

Strategic Marketing Planning:

What you need to know for 2023   Can you afford to waste time and money?  So why put your dollars into futile marketing efforts?  You know that you must market but isn’t there a better way than just “staying busy” in marketing? We believe that far too many firms jump into the marketing process [...]

By |2023-02-10T18:27:23+00:00January 27th, 2023|Uncategorized|Comments Off on Strategic Marketing Planning:

E-blasts – Systemize them

Idea of the Month: E-blasts - Systemize them!   Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention.  Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]

By |2023-01-27T19:49:09+00:00May 18th, 2021|Uncategorized|0 Comments

Article of the Month: Targeting Profitable Markets   Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]

By |2021-12-11T00:00:40+00:00May 17th, 2021|Uncategorized|0 Comments

Recent Engagement: Branding for Restructured Firm   In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.”  Kevin Brown Marketing & Consulting was called in to get it done (click here to learn more about "branding and positioning"). The [...]

By |2021-12-11T00:01:07+00:00May 16th, 2021|Uncategorized|0 Comments

Want to survive and even grow in 2021?

Idea of the Month: Strategic Marketing Plans     Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm’s marketing efforts throughout the year, providing specific direction and a method to measure and control your efforts. Far too many firms jump [...]

By |2021-05-20T01:42:24+00:00May 9th, 2021|Uncategorized|0 Comments
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