20 Signs That Your Website Needs Updating
You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]
Service Profile of the Month:
Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. Kevin Brown Marketing & Consulting provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, [...]
How to Engage Personnel in
New Business Development
Boost Revenues with More Involvement If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing. For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]
Business Development Training
Service Profile of the Month Do your professionals, both management and staff, need to improve their skills in generating new business? If so, Kevin Brown Marketing & Consulting’s “Business Development Training for Professionals” may be the solution for your firm. This program is designed specifically for professionals and the business development challenges they encounter. [...]
Speaking Engagement: Orange County Bar Association “Optimizing Your Networking”
The Orange County Bar Association asked Kevin Brown to speak on the topic of "Speed Networking: Learn How to Convincingly Market Your Practice!" at the Solo Practitioner/Small Firm July section meeting. Contact us for the speech Powerpoint. If you are interested in Mr. Brown speaking at your organization, please contact us.
How to Get an E-Newsletter Up and Running without Losing Your Mind!
E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter? What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]
Is it time for your firm to rebrand?
Many professional services firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and [...]
Recent Engagement: Brochures & Pitch Decks
Brochures & Pitch Decks Brochures: Do you need a brochure? Whether your need is for a digital or print version, your firm will benefit from Kevin Brown Marketing & Consulting’s decades of experience in producing thousands of brochures. Are brochures still useful for marketing? Ask your clients - the answer is typically "yes" - [...]
Your Firm’s Marketing Department – Inside, Outside or Both?
Maximizing Your Marketing Investment As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are [...]