Our latest issue of “Marketing Strategies” has just been published.  Excerpt:

Instead of hunkering down and waiting out the Covid-19 pandemic, take a leadership role! Get out in front of the crisis and show your clients and business contacts that your firm is not only responding but being proactive. Clients need to know that they can count on you in difficult times.

E-blasts can be a great tool to communicate what your firm is doing (combined with social media platforms and website updates). They can reach your entire database instantaneously vs. myriad phone calls, which are likely unrealistic on an ongoing basis.

Concepts to consider …

Read this newsletter