In 2018, we experienced a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment.  Some firms were wildly successful, while others had disappointing results.  Whether your firm had a great year or not, every firm wants even more success in 2019.

In this SPECIAL ISSUE, we focus on Strategic Planning for 2019:


Strategic Marketing Plans: Preparing Your Firm for Success

Without a detailed marketing strategy it is highly unlikely that your firm will achieve its goals.  Establishing a Strategic Marketing Plan gives you the foundation that is needed to guide your decisions.  It provides a “big picture” perspective of how all the individual activities are coordinated to achieve the desired result.  Combined with your drive, desire and core competencies, you will now be in a much stronger position for success.  (READ ARTICLE)


Establishing A Marketing Budget

A budget can be an important tool in tracking marketing efforts to determine their effectiveness.  It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance.  It acts as a gauge to test the firm’s level of commitment to marketing.  It also allows the controller/administrator to manage spending on client relations and community involvement.  Sounds like a useful tool, right?  So how do you develop a marketing budget? (READ ARTICLE)


Your Firm’s Marketing Department – Inside, Outside or Both?

As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical.  A marketing department for a small to mid-sized firm can take many shapes.  Here are some options.  (READ ARTICLE)