Yearly Archives: 2023

Many professional services firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and [...]

Brochures & Pitch Decks   Brochures: Do you need a brochure? Whether your need is for a digital or print version, your firm will benefit from Kevin Brown Marketing & Consulting’s decades of experience in producing thousands of brochures. Are brochures still useful for marketing?  Ask your clients - the answer is typically "yes" - [...]

Maximizing Your Marketing Investment     As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are three options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are [...]

Ten Key Questions to Ask   If your firm needs to update your website, it can be a daunting task sorting through the numerous website development vendors. How do you know which to choose?  Here are 10 key questions to ask: What is their experience level? There are many newcomer wanna-be website developers.  Don’t become [...]

What you need to know for 2023   Can you afford to waste time and money?  So why put your dollars into futile marketing efforts?  You know that you must market but isn’t there a better way than just “staying busy” in marketing? We believe that far too many firms jump into the marketing process [...]