In developing a client communications strategy during the coronavirus pandemic, the key challenge for most firms is how to communicate that you are caring, empathetic and ready to help vs. appearing that you are greedy and wanting to take advantage of others in a very trying time. On the other hand, is it even worse [...]
The coronavirus Covid-19 outbreak has been a rapidly evolving issue for the economy, as businesses across the country have been temporarily closing. Depending on location, some firms are closing offices and asking employees to work remotely. The Covid-19 Virus is Highly Unusual – How Will You Respond? Some firms are taking a path of “sit [...]
Six Key Steps Managing your firm is always a challenging task. Whether your most pressing issues are personnel, work-in-process, client concerns, vendor relations or finances, it seems like there is always something that keeps your schedule full, right? With all of these consuming functional areas of your day-to-day work, marketing can often be set [...]
Service Profile of the Month Social media has become a necessity in online marketing for most firms. Whether your firm has ever used social media or you are looking to make full use of the platforms you already have, Kevin Brown Marketing & Consulting provides expertise in strategically planning your social media campaign [...]
Does your organization need a speaker for an event in 2020? If so, contact us to see if Mr. Brown is available. Topics include: Marketing Strategy Internet/Digital Marketing Business Development Branding Advertising, Publicity and Public Relations
Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your business die, but isn’t there a better [...]
Service Profile of the Month Is your firm planning for advertising costs in 2020? Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, Kevin Brown Marketing & Consulting helps you [...]
Service Profile of the Month Do you have trouble setting your firm apart from the crowd? A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace. Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]
7 Key Factors Many firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc. You might wonder whether it is worthwhile for you to do so as well. Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing strategy [...]
Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]