Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]
Service Profile of the Month If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value? How can you effectively combine the unique branding and positioning strengths of each entity? [...]
What Can Your Firm Do To Grow? Years ago, our founder developed and copyrighted “Brown’s Hierarchy of Methods to Obtain Business.” This structure helps Kevin Brown Marketing & Consulting to work effectively with any of our clients to clearly identify methods that we can use to help them grow. The Hierarchy identifies five key methods, based [...]
Service Profile of the Month If your firm needs an updated website, would you like to work with a website development firm that does the following? Research and write (or edit) your content – with specialized knowledge of professional services firms Branding expertise to maximize your online presence Positioning and marketing strategy expertise to reach [...]
The year is rolling along and you may finally have time to focus on marketing. Before launching into your efforts, it is important to have effective marketing strategies in place. So, how should you go about it? Your Game Plan What you need is a “game plan.” Having worked with hundreds of professionals over [...]
Marketing Planning & Analysis Marketing planning is an essential ingredient for your firm’s investment in marketing. In fact, we believe that far too many professional services firms jump into the marketing process without a clear vision and understanding of what they want to achieve and how they are going to accomplish it. Hiring experts in [...]
Few professionals have had any formal education in marketing, yet any partner (or senior associate seeking to make partner) is expected to bring in new business. How? Kevin Brown Marketing & Consulting has decades of experience in working with professionals at all levels to help develop and nurture new client relationships. From referral/lead generator [...]
In 2018, we experienced a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in 2019. In this SPECIAL ISSUE, [...]
Many CPA firms that have existed for some time face the issue of whether they should "rebrand." Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand. The Specialists in CPA Marketing has decades of experience in rebranding CPA firms. The following is a brief description [...]