Failing to plan is planning to fail … Can you afford to waste time and money? Far from it, your firm is likely looking at ways to cut costs. So why put your dollars into futile marketing efforts? You know that you must market, or watch your business die, but isn’t there a better [...]
Service Profile of the Month Is your firm planning for advertising costs in 2020? Advertising can be one of the most expensive marketing techniques, so it is important to not just have effectively-designed and written ads but also a sound strategy and an effectively-executed campaign. Crucially, Kevin Brown Marketing & Consulting helps you [...]
Our latest issue of “Marketing Strategies” has just been published. See it for these topics: A Roadmap to Success: Strategic Marketing Plans Advertising Campaign Management Read this newsletter
Service Profile of the Month Do you have trouble setting your firm apart from the crowd? A key reason for your problems may be Branding and Positioning! Branding is everything your firm does to communicate its brand in the marketplace. Rebranding is a marketing strategy with specific tools to develop a new, differentiated identity for your [...]
Our latest issue of “Marketing Strategies” has just been published. See it for these topics: Are E-Newsletters a Valuable Tool to Attract New Clients? How to Choose an Advertising Agency: Follow These Steps to Avoid Key Mistakes Read this newsletter
7 Key Factors Many firms publish e-newsletters and e-blasts, distributing them to a network of clients, prospects, referral sources, etc. You might wonder whether it is worthwhile for you to do so as well. Here are seven key factors to consider in developing a newsletter: Make it part of your firm’s overall marketing strategy [...]
Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]
Follow These Steps to Avoid Key Mistakes Choosing an advertising agency is more difficult than it used to be. Not too long ago, ad agencies gained virtually all their revenue from designing and placing ads for print media (newspapers, magazines, direct mail, etc.), TV, billboards and radio. The agencies also charged big bucks to [...]
Our latest issue of “Marketing Strategies” has just been published. See it for these topics: How to Engage Personnel in New Business Development Service Profile of the Month: Mergers & Acquisitions Consulting Read this newsletter
Service Profile of the Month If your firm is considering a merger, marketing is obviously a critical area to evaluate for the deal to work. How will you retain clients? What are the best methods to maximize the PR value? How can you effectively combine the unique branding and positioning strengths of each entity? [...]
